A Few Ways We Help Our Clients Make More of An Impact
At McQueen Mackin we provide customized solutions for our clients as well as draw upon the variety of proven tools and models we have developed. We also work with our hand picked network of experts in different areas to offer the best in class solutions to accomplish our clients unique objectives from research and strategy through implementation and execution.
Passion Points are your value proposition, unique truth, persuasive narrative, the so what?, the lever that strikes a deep emotional chord with your target. One of the most valuable things we do is help our clients uncover their Passion Points and use them to craft the most effective story.
RESEARCH & DEVELOPMENT MODELS
We continually invest in R&D, one of our passions, to develop our unique models of human understanding and create innovative algorithms that help us solve complex problems and successfully navigate unchartered territory.
Through years of experience and countless research we have proven the magic formula for brand growth is depth of familiarity and our multi-dimensional belief measures.
Data-based decision making is imperative to growth yet we find many organizations we work with have untapped potential in their data. We help extract and analyze the wealth of information available to create better segmentation, valuable benchmarks and better measure critical constructs.
Our comprehensive Donation Driver research examines all the critical fundraising levers. We know how to use our proven tools to uncover the insights needed to not only increase donations but achieve sustainable long-term revenue growth.
Through our R&D research of 16 studies and 8,400 interviews we developed a Belief tool that identifies the ten dimensions that truly measures belief in an organization and why it’s critical to understand your areas of strength and weaknesses.
VIDEO IMPACT MEASURES
Video is one of the most powerful platforms for organizations with social video generating greater shareability than images or text combined. We use our research to optimize video storytelling strategy for video as well as enhance the editing process to focus on the most impactful parts to make them more shareable and digestible.
CONTINUOUS PROGRESS TRACKER
Our progress tracking studies help our clients gain a benchmark and monitor key KPI’s overtime and in real-time. By having an ongoing dialogue and feedback loop it gives organizations the advantage for both short-term and long-term strategy.