Holidazed: The Myth and Reality Behind Giving in December 2018

How evolving giving trends and donor preferences impacted end-of-year giving in 2018.

RKD Group and McQueen Mackin & Associates co-commissioned a listening experiment so that we could understand what happened in December 2018. The source: donors.

One of the biggest takeaways? 1 in 5 donors self-reported to giving less in December 2018. 

Not only did they choose to give less, but they also feel less connected and feel the weight of more (not necessarily better) marketing messages.

In this free eBook we share the results and analysis for a unique study of a 1050 national rep sample of donors.  Download your copy for information about:

  • Self-reported 2018 Giving Habits
  • Donor Priorities
  • #GivingTuesday
  • Preferred Giving Channels
  • Economic Impacts on Giving


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